Case Study: Digital Transformation at Memnon Publishing with Dualpixel

11/08/2025

Context

Memnon Publishing faced significant challenges with its old e-commerce system. Built on WordPress, the system did not allow for efficient management of inventory and products, operated with two separate platforms causing administrative complexity, and had issues with shipment tracking.

A complete redesign was necessary to include new categories such as online courses and to improve the management of inventory, product registration, coupon and offer controls, among other features.

Challenge

The main challenge was to unify and optimize the e-commerce management to facilitate product control, include new categories, and enhance user experience from registration to post-sale. The complexity of integrations and the need for a robust platform that could support all these functions were major challenges.

Implemented Solution

Dualpixel, specialists in digital solutions and web development, was tasked with completely rebuilding Memnon Publishing’s e-commerce.

The project involved creating a comprehensive administrative dashboard, utilizing the Bubble.io platform as the development base.

Key Integrations and Technologies Used:

File Management: Integration with Box for secure file management.
Payments: Asaas Payments for an efficient payment gateway.
Content Protection: PDF.co to protect digital documents and Panda Videos for course content.
Video Management: Panda Videos for hosting and securing videos used in online courses.
Fiscal Management: Focus Nota Fiscal for issuing electronic invoices for products and services.
Transactional Email: Brevo Email for sending transactional emails (welcome, order placed, order paid, tracking code).
Analysis and Monitoring: Google Tag Manager and Microsoft Clarity for detailed user behavior analysis and site optimization.

Results

The new e-commerce enabled efficient and centralized management, with a user-friendly interface and features for selling products and courses.

The ability to manage coupons and offers, advanced file protection, integrated invoice issuance, and automatic generation of postal labels simplified operations that were previously manual and error-prone.

Testimonial

Silvana Santos, editor at Memnon, expresses her satisfaction with the project: “Our experience with Dualpixel has restored the pleasure and satisfaction of having competence and technical excellence, as well as tireless support. It has been a long time since we found such quality of service at all levels.”

Silvana Santos – Editor, Memnon

Conclusion

The digital transformation of Memnon Publishing illustrates how technology, and a suitable development partner, can revolutionize traditional businesses, providing scalability and an enhanced user experience. Dualpixel has proven to be that partner, bringing innovation and reliability to the project.